Based in Willawong in Queensland, Steel Power Shelving PTY LTD was reported to have made some significant adjustments in the year 2024 to reinforce its delivery and national logistics networks. After being founded in December 2021, the business opened its first warehouse in Yatala and launched an online store to reach customers across the country. Coverage was extended into South East Queensland with the opening of a Sunshine Coast branch in February 2023. A Nerang branch opened in February 2024 to extend the service area to the Gold Coast region.
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By August 2024, Steel Power Shelving had been completely consolidated into a single facility at Willawong. To the businesses and households of the country, this growth enhanced the efficiency of logistics by making delivery faster, coverage wider across states, and storage capacity higher. The company also invested in its own delivery team, cutting down on third-party carriers and improving turnaround times for clients nationwide.
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Its production chain was vertically integrated, where its design, manufacturing, and supply chains reported to a base in China and operations in Australia. They provided commercial and industrial shelving, storage systems, and custom solutions for specific requirements across a range of industries. In January 2025, Steel Power Shelving registered its brand as a trademark and thereby achieved legal protection and intellectual property rights. Moreover, this backed effort by the firm to meet the rising demand for its shelving system and to strengthen distribution channels to the expansive Australian economy.
