Pakistani Filmmaker and Director Athar Abbas has launched an Instagram series ‘Untold Pakistan’ which shares local traditions, culture and the lives of people. This digital series focuses on documenting aspects of daily life that are often overlooked. He has worked in the media and film industries for over 10 years. According to Athar, the idea for creating this series came from his desire to preserve the cultural heritage of the country. Many more stories around us remain undocumented.
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The series “Untold Pakistan” uses short videos and photo stories to introduce viewers to craftspeople, folk artists, and local traditions. Every episode highlights a community or an individual, showing how cultural practices are transferred through generations. The videos are in simple narration, and the visuals are cinematic. By using Instagram, he hopes to reach a younger audience who are unfamiliar with their culture and traditions. Before starting his series, Athar Abbas had worked in short films, documentaries, commercials, and music videos through his production company, Athar-Bilal Films, which he co-founded with his brother Bilal Abbas.
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His earlier projects included music videos with well-known artists such as Abida Parveen, Salim-Sulaiman, Sami Yusuf and more. Moreover, Athar said that his series allows him to return to his original passion for storytelling. Athar said, “Music videos are creative, but this work connects me directly to the people and their stories”. His series is praised by his followers and different media outlets, including Dawn, DW, and Discover Pakistan. Currently, Athar Abbas is working for the United Nations on media and communication projects, but he continues to create engaging stories for his series. Abbas said, “Every story I share is a reminder of who we are”.
